In today’s digital landscape, search engine optimization, and digital public relations are two of the most complementary forms of digital marketing services. While many decide to divide the two into different sectors, especially in larger businesses and corporations, an impeccable opportunity is missed by doing so. Bringing your SEO and PR team together can provide fantastic benefits, including strengthening your brand narrative and overall digital and online presence. In order to help you uncover the benefits of combining these services, the digital marketing experts at Boston Web Marketing have compiled a list of our top reasons why the combination is so successful.
The Benefits Of Combining PR & SEO
Over time, as SEO teams optimize web pages and overall websites, they are naturally increasing the amount of content and backlinks on the site. Which in turn increases the SEO rankings on various search engines. On the other hand, PR teams focus on placing releases on high-quality media outlets. This works hand in hand as when a PR team places an article or release in a top media outlet, the site gets a powerful and positive backlink.
User experience is a large part of both SEO and PR, as when a website, webpage, or business as a whole looks trustworthy, they are more likely to get individuals to stay longer. PR and SEO can work together to achieve this increased trust by allowing the opportunity to put “as seen in xyz”, on associated pages. For example, a company featured on Forbes is more likely to build trust than a company not featured in any publications. PR can drive that effort for media placement, while SEO can place it accordingly to engage and increase trust.
A large portion of the PR and digital marketing landscaping is placing content and coverage that contains positive information. Whether it is quotes, relevant statistics, images, video (if applicable), etc., this unique content can, in turn, be used for SEO purposes and webpage placement, increasing the awareness of the company and brand and highlighting critical positive aspects.
In Search Of A PR and SEO Strategy? Contact Boston Web Marketing!
If you want to improve your business’s search appearance with curated blogs, content writing, and social media optimization, look no further than Boston Web Marketing. Here at BWM, our PR services include but are not limited to crafting news releases, being your liaison with the press, and setting up interviews with your company’s employees. Also, our expert SEO team provides search engine optimization services to various industries. Call us today at 857-526-0096 or fill out our contact form for more information. We look forward to working with you to increase your SEO soon!