How Often Should My Business Blog?

Adding fresh content to your website is a part of any good marketing strategy. Adding new, relevant content allows your business to rank higher on search engines. It gives your audience, customers, and clients further information to read and absorb about what you have to offer. If your company is just starting to blog, we have some helpful tips about blogging frequency and what should be included in your blogs.

Factors to Consider

When developing your blogging strategy, there are factors to consider regarding how often your business will want to post a blog. 

Your Goals

Before you start blogging, figure out what your goals with your blog are. Are you trying to gain traction for a specific keyword on SERPS? Are you looking to inform a new audience about who you are and what you offer?

Your Niche

One factor to consider when creating a blogging schedule is how often new information comes up in your particular niche of products or services. If you are in an industry where new information, technology, and resources are constantly coming out, you want to ensure that you are blogging accordingly with the information your audience needs or wants. 

If you are in an industry that is not always moving, you have leeway to create your content schedule and include topics specific to you. 

Content Resources

It is important to assess what you are able to get done in terms of content resources before you begin to blog. Will you write them yourself? Do you plan to outsource blogs? While outsourcing blogs can take a chunk of money from your marketing budget, writing them yourself can take a lot of time. When committing to a content strategy, take the time to determine what will work best for your business. 

Finding Ideal Blogging Frequency

When determining how frequently you want to publish a blog, be sure to consider your goals, your audience’s wants and needs, and your ability to write or outsource blogs consistently. There is no right or wrong in how often you should blog, but consider these factors when beginning. 

Ask the Professionals

The SEO and digital marketing experts at Boston Web Marketing have years of experience writing and optimizing blogs across all industries. If you would like to learn more about the ideal blog schedule, how to write and format blogs, and how they can be a part of your SEO strategy, reach out to us today! Give us a call or fill out our online contact form

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