How Many Pages Should a Business Have on Their Website for Improved SEO?

As a business owner, investing in a website that is full of optimized content is essential for boosting your ranking among search engines. Blogs, service area pages, and product pages are all important elements of a successful website, but it is also important to optimize the design itself. Having a design that is highly accessible for all mobile and desktop users can further the success of your digital marketing strategy. This also includes how you choose to organize your website and decide on the number of pages you will have in your sitemap. Too few pages can make it difficult for search engines to crawl and rank your site, while too many pages can make it difficult to navigate and oversaturate your website. In this blog, we will discuss the ideal number of pages a business should have on its website to improve SEO and get more leads.

Why Is It Important to Have the Right Number of Pages on a Website?

Depending on the size and goals of your business, the number of landing pages can vary. Besides your core pages, such as your homepage and ‘Contact Us’ page, you should also have specific landing pages for different products or services that you offer and the towns in which you offer them. These landing pages can be optimized with SEO tools and keywords to attract potential customers in those specific areas. The more relevant landing pages you have, the more chances your website has of ranking higher on search engine results pages and generating leads.

Why Is It Important to Have the Right Number of Pages on a Website?

The number of landing pages can vary depending on your business’s size and goals. In addition to your core pages, you should also have specific landing pages for different products or services and the towns in which you offer them. These landing pages can be optimized with SEO tools and keywords to attract potential customers in those specific areas. The more relevant landing pages you have, the more chances your website has of ranking higher on search engine results pages and generating leads.

How Many Pages Should a Business Website Have?

A business website should not have a set number of pages. This can change depending on your industry, target audience, and the type of products or services you offer. Businesses with multiple locations will require more pages to cover each location and the services provided there. Additionally, an e-commerce website will have more product pages compared to a service-based business. The key is to have a balance of quality and quantity when it comes to your website’s pages. As long as each page is relevant, informative, and properly optimized, you can have as many pages as necessary.

Having a Strong Website Navigation Can Increase Opportunities for Larger Websites

If you have a clear navigation system, this can open the door for even more pages on your website. It can be difficult to determine if a page is no longer needed, but by placing it in the right spot, it can still be valuable to your website without harming your SEO. Well-organized navigation that includes categories and sub-categories can also make it easier for users to find the information they are looking for, leading to a better user experience. This can also increase the chances of conversions and the overall success of your digital marketing strategy.

How Does User Accessibility Affect SEO?

Mobile devices have increasingly become the primary source for browsing the internet, and Google has recognized this by prioritizing mobile-friendly websites in their algorithm. This means that for a website to rank higher, it must have a design that is accessible and user-friendly on mobile devices. Additionally, having a website that is difficult to navigate can increase your bounce rate, meaning that users leave your site without any interaction. This can negatively impact your SEO ranking, as search engines see this as a lack of relevance and credibility.

What is a Sitemap?

As its name suggests, a sitemap is a blueprint, or map, of your website. It is a list of all the pages on your website and how they are connected to each other. Search engines use sitemaps to navigate and understand the structure of your website, making it easier for them to crawl and index your pages. As you add or remove pages from your site, you can update your sitemap to allow Google and other search engines to discover and index your new content.

Can You Have Too Many Pages on a Website?

As mentioned above, having a strong sitemap can help search engines crawl and index your website easily. However, it is possible to have too many pages on your website. If these pages are not relevant or repeat the same content over and over again, it can be considered thin or duplicate content, which Google will flag. This can negatively impact your website’s SEO and ranking. It is important to regularly review your website and remove any unnecessary or low-quality pages.

Get a Free Website Audit from Boston Web Marketing for a New Business Website or Optimize Your Current Pages for Improved SEO

Working with a professional digital marketing agency can help guide you in creating a strong website with relevant and optimized pages. At Boston Web Marketing, we offer a variety of services that are designed to improve your website’s SEO and drive more organic traffic to your site. We have years of experience working with businesses of all sizes across various industries, which gives us the expertise and knowledge for different website needs. To learn more about our services and request a free website audit, submit an online request or give us a call at 857-526-0096

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