If you are a small business owner, chances are you use email tools like MailChimp or Constant Contact as part of your marketing strategy. They are a great resource for small business owners, and if used correctly can provide a massive return on investment. Many platforms are free to use up to a certain amount, and with drag and drop templates, you don’t need to be a computer wiz to figure out how to create your first one. Generating an email list for a brick-and-mortar store is easy as well. It’s as simple as having a signup sheet next to your register. If you have a website set up, you can easily add an opt-in form to gather emails.
A common question we get at Boston Web Marketing when it comes to e-mail marketing is “how many emails are too many to send in one month?”
Planning Your Campaign
One of the first things you should look at is the size of your subscriber list. The number of subscribers you have should have an influence on how many emails you send. The more subscribers, the more emails.
Some e-commerce stores will send out 3-4 emails a week pushing deals and specials, some even every day. This is because they usually have a larger following and subscriber list. For smaller businesses with fewer subscribers, this can be considered excessive by your customers. We typically recommend sending 3-4 emails a month. These can be broken into a couple of categories.
Campaign Announcement Email
This is the first email that goes out in your campaign. Maybe you are planning a special weekend sale at the end of the month. The first email is to let everyone know what to expect and to be prepared.
Secondary Announcement Email
As a follow-up to your first email, you should send out another email. In a different email and different subject line to try to reach those who didn’t open up your first email. By giving your target list two chances to read your email, you are increasing your chances at having everybody be aware of your event, sale, or campaign.
Last Chance Email
Also known as a final reminder email, the last chance email is as it sounds. It is a chance to remind those who may have forgotten, or never opened up your first emails, about your event. This email will usually be sent either the day before or the morning of your event or sale.
Sending 3 emails in a month may seem like a lot, but with the influx of emails the average person gets nowadays, it wont be considered intrusive or too many.
Contact Boston Web Marketing
If you’re looking for professionals to assist with your email marketing campaigns, Boston Web Marketing is here to help! Not only do we assist with putting the campaigns and emails together but we will also interpret all the data that comes from the email campaigns. We’ll help you see what is working and what might need to be adjusted in our strategy. If you have any questions or are looking for some more information, don’t hesitate to contact us by filling out a contact form or giving us a call at 857-526-0096.