How Keyword Targeting Improves SEO

How Keyword Targeting Improves SEO

There are numerous strategies you can take to increase  traffic to your website. One crucial element that often goes unnoticed is keyword targeting. Traffic can be boosted by simply analyzing your industry’s keywords and implementing them into a growth plan.

The first step to gaining traffic through keywords is to gather relevant data. Do your keyword research to see what users are typing into Google to search for your products or business. Try jotting down the 40 most popular keywords that have a high search volume.

Take advantage of free online tools that allow you to view the keywords that customers use to find your website. Below are a few examples:

  • Google Analytics
  • Google Webmaster Tools
  • Google AdWords
  • Google Keyword Planner

Next, prioritize your keywords. A quick way to do this is by determining keywords that your competitors are focusing on. Test out websites like SEMrush, Google Keyword Planner and Open Site Explorer to gain a better  insight on which keywords your competition is using to boost SEO.

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