How Interactive Content Can Improve Your Website’s SEO

Interactive content is a newer SEO trend that is a great way to differentiate your website from your competitors and improve user experience. Some examples of interactive content include guides, videos, sliders, infographics, quizzes, price calculators, and anything else that encourages visitors to interact with your site! If you can successfully utilize these content strategies, you can capitalize on every single visit to your website by improving your website’s user experience. Doing this will lead to more engagement, more social shares, and better SEO metrics! In this article, we’ll talk about how interactive experiences can improve your website’s search engine optimization!

Why Is Interactive Content Beneficial To SEO?

Interactive experiences on your website are beneficial to SEO for a few different reasons. The first, and maybe most important reason, is that interactive content is helpful for SEO because it boosts engagement. Higher engagement rates mean that people are spending more time on your website, navigating to more pages, and giving you a better chance to get a conversion. Some examples of engaging content include quizzes, assessments, and guides that link to other helpful content and social media pages. Another benefit to interactive content in terms of SEO is the higher likelihood of social media shares. If your content can successfully engage a user to the point where they want to share it on social media, you’re doing a great job. Social shares will lead to more sessions from social channels, as well as increase your domain authority and brand awareness – two factors that will improve your organic search results. One more benefit of interactive content is that, if done right, it will improve SEO metrics like bounce rate, time on page, and pages per visit. Studies show that the better these metrics perform, the more business your website will attract. For these reasons and more, utilizing interactive content on your website is a great way to improve your SEO!

Contact Boston Web Marketing!

If you have any questions about interactive content or are looking to improve your website’s search engine optimization using these tactics and more, contact Boston Web Marketing! Our SEO specialists help businesses in almost every industry achieve higher search results. Give us a call today at (857) 526-0096 or fill out the contact form on our website for a free SEO audit, and a member of our team will get back to you as soon as possible! 

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