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How Important is Your Response Rate on Social Media?

Social media has undoubtedly become an equivalent of a brand’s online image. Facebook is one of the largest social platforms, which may indicate a hidden business potential. Customers can directly message your business on Facebook to make inquiries and start conversations. And the response rate, evidently, would be the amount of time the admins of your page take to get back. How can it make or break the sale? Let’s discuss the topic.

What is the response rate?

Your response rate on Facebook is calculated by the average time it takes for you to respond to any messages that your page gets in a day. This means that as soon as someone sends you a message, Facebook has started to time you on how long it takes you to reply. Facebook only counts the initial response, not the followup.

What is a good response rate?

This is a talked-about question among business owners. Facebook has a few guidelines on what your response rate will show on the page to be. If you are active on the Facebook page at least once a week and have a response rate of at least 75% or more then the phrase “typically replies within an hour” will usually appear on the page.

On your page, you should strive for a “Very Responsive to Messages” badge. This note shows up under your profile photo as can act as a powerful call to action. If a customer has a question, they will be more inclined to contact you right away, knowing it’s that easy! To get the “Very Responsive to Messages” badge you need to have a response time of 90% or higher and your average response time needs to be 5 minutes or less.

At the very least, a good response rate your customers that you are an engaged business owner and care about your business. You are becoming more reputable on Facebook and providing more resources for yourself to grow your business.

Need help managing your social media?

If you need help with your company’s social media and don’t know the best way to optimize your social media, turn to the SEO experts at Boston Web Marketing. We are here to help you with all of your digital marketing needs. For a free SEO evaluation, you can contact us online via our website or call us at 857-526-0096.

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