How Important Is Video SEO?

Written content is essential to have on a website, but visuals play a big role, too. So, just how important is video SEO? While video SEO is not as vital as having written content, there are a handful of benefits of having video SEO work done. Search Engine queries will not punish your website for not having video content, but they can help its ranking factor.

What Should I Know About Video SEO?

One of the most important things to keep in mind about Video SEO is your competitors are probably utilizing it, even if you are not. If you are trying to get a leg up on your competitors or realize you are fallen behind them, trying video SEO may be the way to go. Video SEO is manageable and does not require advanced technical skills to pay dividends. Not only will videos help your website’s SEO, they can also help customers learn about and trust your business. Having video content is an additional source of driving traffic to your website.  Branding your business in as many ways as possible is never a bad thing.

How Do I Do Video SEO?

Video SEO is not overly complicated. For starters, you need to start shooting videos relating to your business or industry. Once you have videos available, upload them to your website using a platform like Youtube. Youtube is one of the largest search engines in the world, and most of its features are free. There is more to video SEO than just shooting and uploading a video. Before you upload the video, for the best optimization, it is important to give the video a relevant page title and meta description filled with a handful of keywords. This will help your video get indexed and rank higher on search engine queries.

Professional SEO Services in Boston, MA: Boston Web Marketing

At Boston Web Marketing, we can help you put together an SEO game plan for your website. We offer a wide variety of marketing services and can help you figure out what is best for your website. Contact us today to get started!


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