How Important Is Updating To A Mobile Friendly Site?

Seeing how, after a recent survey, more than 60% of participants answered they’d rather use mobile devices while conducting searches verses desktops, updating to a mobile site might be a very good idea! Also, on April 21 of this year, Google will start to use Mobile Capability as a ranking factor, so if you’re site isn’t mobile friendly your search results could be harmed.

If it seems that mobile searches are steadily increasing and close to surpassing searches on desktops each year, it’s because they are! In 2014, when looking for location information, searches from desktops accounted for about 49% of all searches, while mobile se3-12-15arches (smartphones & tablets) together accounted for 42% and 9% respectfully.

So far in 2015, mobile searches have surpassed that of desktop searches, accounting for 49% (smartphones) and 11% (tablets) verses just 40% for desktop searches! Now, this information if just for users searching for locations, but it’s pretty staggering how many people chose mobile over desktops to conduct searches!

What this information and survey tells us, is that more users who searched for local businesses or locations preferred a mobile device to their desktop! Over 60% of U.S. adults prefer using their mobile devices when searching before purchasing a product or a service. So if you’re not making a mobile push, you’re potentially losing out on a lot of sales and business!

So to answer your question quickly, here at Boston Web Marketing, we think it is very important to switch over to a mobile friendly site! For more information, please give us a call at 857.526.0096.

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