How Important Is Social Media to Your SEO Strategy?

The world is becoming more interconnected than ever before in the age of social media. People all around the world can learn about you and your business and keep up with your companies news, events, and content. With such amazing tools at our disposal, it is exceedingly important to ensure that your company has a presence on social media in order to get your businesses name and message in front of as many people as possible.  However, some people still doubt the importance of social media when it comes to search engine optimization! If you’re interested in learning more about what social media’s important is to a well-rounded SEO strategy, keep reading below!

Social Media Gets Indexed

The first reason that social media is important for your SEO strategy is that social media gets indexed on search engines. Consider when you google a celebrity or nationally recognized company. Oftentimes one of the first results that you’ll see on the SERP’s is their Twitter, Facebook, or Instagram page. While this only applies to the most prominent accounts and people, there is another benefit of having a social media presence for your business. If you have a blog post that is being shared on social media and engaged with, it can help the content get indexed faster by Google.

Social Media Results in Brand Recognition and Audience Growth

Sharing content on social media is one of the best ways to increase your brand recognition. Social media allows you to both engage with potential clients who have questions about your business, but also simply get your business’s name and logo in front of customers faces.

Accumulate Backlinks

Another benefit of using social media to promote your business is that you can accumulate backlinks to your site. Backlinks are one of the best ways to increase your site’s search authority, as Google uses backlinks as a ranking factor. A site with more outside links pointing back to it will rank higher than a site without backlinks, and using social media is one of the easiest ways to accumulate those links.

Contact Us Today

Do you need help with your site’s social media or SEO, or any other digital marketing needs! Our team is ready to assist! We can be reached over the phone at (857) 526-0096 or by filling out our companies online contact form! We look forward to hearing from you and assisting with your social media, and digital marketing needs!

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