Google has incorporated site speed as one of its hundreds of search ranking factors. This means that along with effecting user experience, your website’s speed is important to your overall SEO. Despite it not having a huge impact on SEO for most websites with all other factors considered, page load speed is important for user experience to keep users on your website and lead to your desired conversions. As the world continues to become more fast-paced and requires shorter attention spans, users have become increasingly sensitive to load speeds over time. If you haven’t checked on your website’s load time, the time to check is now!
How Important is Site Speed?
To answer that question, you have to look at your goals and needs. If you have a well-optimized site and you are ranking well, increasing site speed will benefit user experience. If you are ranking well, but have a large site that requires multiple click-throughs, then a slow site may kill conversions as users are not patient enough to get through your site. The less a website is optimized for speed, the more likely it is that a user will abandon the site while waiting for it to load. No matter your industry or end goal, it can only help your business to improve site speed.
How to Fix a Slow Website
Sometimes a slow site speed can be solved with a couple of easy fixes. If your website speed is slow, you should check on the following factors.
Needlessly large images can significantly slow down your website speed. If your website has a lot of high-resolution images, you can install a plugin to compress the ones already uploaded. You can also compress the image files before you upload them onto the website. For videos, embed links to YouTube instead of uploading the files directly onto your website.
Minifying script shortens the markup and coding on the backend of your website that may be unnecessarily long. This is one of the most common ways to improve website speed. On platforms such as WordPress, there are plugins you can install to do this for you, just like with image compression, making this an easy and effective fix!
If you don’t know what you are doing when it comes to website optimization, it is best to hire a professional digital marketing team to make sure you are covering all of your bases and being seen online. For help with website speed, social media, search engine optimization and more, contact Boston Web Marketing today.