Social media is one of the most prominent sources of media across the globe right now. There are millions of people on every platform you come across. When you are a business on these platforms, it could be tough to get your posts seen by the masses. There are so many posts being sent out that yours is at the bottom of feeds in a matter of hours. That being said, there is a way to garner more attraction across these platforms; hashtags! Here, we will discuss the benefits of using hashtags on your social media platforms.
What Are Hashtags?
Hashtags act as a categorization strategy on social media. Say you are a florist posting a photo of a bouquet on your social media pages, you may add the hashtag #flowers to your post. This puts your post into the #flowers category. Hashtags are searchable and even followable across platforms, meaning when someone searches or follows that hashtag, whether they are following you or not, they will see your post. Your content can now reach an audience beyond your followers.
How to Implement Hashtags
Just like finding the right keywords for your SEO practices, figuring out which hashtags are the best use for your business requires research. There are a few things to consider when you are looking to start adding hashtags to your social media posts.
- Relevant hashtags: If you are using hashtags that are irrelevant to your business, you will not be attracting the correct audience you are looking to target.
- Trending hashtags: Every day there are different hashtags trending across different platforms. It is easy to see what is trending and if it applies to your company. Keep in mind that when using a hashtag that is being used by thousands to millions of people, your post may get lost among the others.
- Niche hashtags: Though not as popular, using niche hashtags that are specific to your industry will reach those who are interested in things relating to your business. Though you will not reach as many people as a trending hashtag, you will reach people interested in your services or products.
- Do not overuse hashtags: The overuse of hashtags will cause your post to look like spam. Your use of hashtags should be relevant, short, and simple.
Hashtags can be a great way for your business to attract new potential customers to your page. When beginning to use hashtags on social media platforms, ensure you are putting in some time to do research in order to optimize your use of hashtags. For any further questions or concerns about the implementation of hashtags into your socials, feel free to contact our expert team at Boston Web Marketing at