As it has been previously noted, Google has increased the number of characters on its title, and meta descriptions, while also tempering with the width of the pixels on the SERP page. You may have previously heard of these changes a few days ago, when word of this Google update came about. It has even been said that it is growing even longer to 80 characters. While this can cause a bit of a problem for SEO, we can also think about how it can be beneficial to you as a marketer.
It is 2016, so the number of things that can change is indefinite and full of possibilities. It’s not just about keywords, the fact that the titles and meta descriptions are longer can be used as an advantage if Google decides this something that is here to stay.
For example, it can be used as a way to include long tail keywords. What this does is bring in more traffic for your site; the key here is to use it to your advantage. This would benefit you, in the sense that it would allow for more conversational or question-based searches. This change can help your marketing because it would bring your customers directly to you. In addition to this, is the fact that the natural language of searches will bring about for specific brand names at the end of a title. This allows for specific relevant searches and direct pertinence to what a customer is looking for.
Google may be acknowledging that people are making more conversational and colloquial searches every day. They want to be able to relate to the everyday people and what they search, testing out longer characters can be a recognition of this. However, until we know if this update is here to stay, I wouldn’t change your strategy just yet. But it is always good to think of new approaches to attract your audience. Staying ahead of the competition is never a bad idea!