How can I dip into the Google Analytics dashboard to track my Google traffic and how much traffic my business is getting?
Google Analytics isn’t the only analytics tool on the market, and it is undoubtedly a free tool to try. This tool is likely the most often used analytics tool by many businesses. In fact, Google Analytics is so well understood that it is sometimes may be the only tool a company uses. Google Analytics allows you to track conversions for your business & allows you to ask one question; How much do my customers spend on my business? There may not be a specific answer to this however, It’s something you can track, on specific goals that you want.
Data
You may have some questions when looking at your data; Do you receive a direct response? Do you generate leads? Do you convert to sales? Once you set up your goals it will take a little bit of time to access what trends your site has.
How to drive in more traffic
Google analytics only reports that data that is on your site so don’t expect analytics to start making some changes on your actual website. However, you can look at the trends per page and see what needs to be optimized on your site. For example, if you have the conversion click to call or click in the header on your analytics, you can then see the number of times people are hitting on those buttons. From this data you can gauge whether or not you will need to either; Add more buttons or change the location of that button on your homepage. Trends you may see in certain months can help you with what to target in the following months. Analytics can help you target specific pages and keywords that are important to your site.
What can you add on top of Google Analytics
If you want to add a more in-depth look at your analytics then you should add google tag manager. Google tag manager allows you to pick more specific conversions to track that will allow you to get a more in-depth look at what to optimize. If you have any questions or concerns about Google analytics or any other business questions please feel free to give us a call at 857.526.0096