How Google Algorithms Help Users

How Google Algorithms Help Users

Why Google Algorithms Are Helpful

Google

For typical queries, there are millions of web pages with helpful information, so Google has created algorithms to help show you exactly what you’re looking for.  Algorithms are computer processes and formulas that turn your questions into answers.  These algorithms rely on more than 200 unique “clues” that make it possible for Google to guess exactly what you are looking for.

Here are some of the most recent Google Algorithms:

Doorway Algorithm – This algorithm is designed to help users easily navigate websites.  Every page on a site must be linked back to the homepage so users can easily return to the homepage from anywhere on the site.  Each page must also have content that is both unique and valuable to users.  This helps stop sites from ranking high for certain keywords when they aren’t providing value.

Penguin Algorithm – This algorithm is designed to better catch sites known for spamming Google’s search results, especially those buying or obtaining links through link networks designed primarily to boost Google rankings, otherwise known as “link-farming”.

Panda Algorithm – This algorithm is designed to stop sites with poor quality content from moving up into Google’s top search results.  All content on a site must be new and original, that can be easily read by users.  This algorithm also tackles sites with too much advertising and poor navigation.

Hummingbird Algorithm – This algorithm is designed to understand the intent of a search.  It pays more attention to each word individually in a search query, ensuring that the entire sentence is taken into account.  The name hummingbird comes from the meaning of being “precise and fast”, and this algorithm is meant to be just that.

Pigeon Algorithm – This algorithm is designed to provide more useful, relevant, and accurate local search results.  It ties deeper into Google’s web search capabilities and improves their distance and local ranking parameters.  It impacts local search results rankings and are visible in Google Maps.

Mobile Friendly Algorithm – This algorithm is designed to give a boost to mobile-friendly pages in Google’s mobile search results.  There are no degrees of mobile-friendliness in this algorithm, so a site is either mobile friendly, or it’s not.

With the evolution of Google, there is an increasing focus on content, links, and mobile presence.  It is expected that future updates will focus on refining these theories and increasing the accuracy of the updates.  All of these algorithms are guidelines to help sites better rank in Google queries.

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