For any business, branding is an essential part of success. From creating a strong first impression to maximizing recognizability wherever your audience sees you, the benefits are of branding are endless. Ensuring that your identity is solid across all platforms is a foundational marketing technique that nobody should ever pass up on. However, a more seasoned marketer might ask themselves how branding can impact their SEO. Let’s take a look into how branding can play a part in your SEO strategy.
Part of branding is making sure you have a consistent identity across all platforms, but this is also an extremely important factor when it comes to SEO. Google takes note of your business info across the web, when it all matches it increases your trust score in the eyes of the Google algorithms. This means everything from business descriptions to open hours and even owner info. When you are first starting out every little bit helps, so making sure you have as many business listings as possible with all the right info is a great way to get started.
Branding Builds Backlinks
The stronger your brand is and the more buzz you have surrounding your company, the more PR and social media coverage you’ll receive. From an SEO perspective nothing will help your score more than high ranking websites linking to your own. This is one of the quickest ways to get to the top of your search results page. While this is definitely a slightly more challenging and involved way to grow your SEO, it’s definitely worth it, although it does require some PR expertise.
Have Strong Content
Online content, whether it be a blog on your website, youtube videos, social media infographics, or even a podcast is a great way to grow your audience and show them what your brand is all about and who you are as a company, As you dive into the details of your brand online, you should also start to see some bumps in SEO rankings as well, as long as you’re supporting your content with all the proper metadata along the way. Make sure your blogs are a good length, and if your content is hosted elsewhere, make sure you have links pointing back to your site to reinforce branding.
Contact Boston Web Marketing
If you need help with building your brand or your improving search rankings, our team at Boston Web Marketing is here to help. We work with companies of all sizes to help them grow their recognition and optimize their web and social media presence. Give us a call at 857-526-0096, or contact us here for more information.