When it comes to search engine optimization, many users don’t understand how essential proper web design is to any SEO goals. Proper web design can give any website a head start in its SEO goals, which means it’s essential to understand how relevant it is to the success of any website. If you’re interested in learning more about how proper web design can lead to better SEO, keep reading below for more information!
When it comes to web design and SEO, there’s no stronger correlation than mobile-friendliness. Web traffic is increasingly coming from mobile devices rather than desktops, but due to the different display sizes, certain design features need to be present on one version of the site but not the other. It is important to make sure that the functionality works on both versions of the website in order to keep site users happy and stop them from leaving a poorly designed site.
However, even more important to remember is that Google both uses mobile-friendliness as a ranking factor, as well as mobile-first indexing, both of which have been around for over 3 years. This means that having a poorly-designed mobile site could actually hurt your site’s ability to rank in the SERPs. Make sure you’ve considered your site’s mobile-friendliness to ensure that it ranks as well as possible!
Another important ranking factor that can be influenced by your site’s design is your site speed. If you find that your website is ranking poorly, or that you can see your rankings dropping, take a look at your site speed to determine if that could be reducing your site’s ability to rank. There are a number of different methods to help speed your site up, including changing your hosting, minimizing your images, and much more! If your site speed is slow, take a look into the various avenues in which you can improve your site speed!
Another important element to ensure your site has is a sitemap. If you’re running your website on WordPress, it is easy to install a plug-in that will help you generate a sitemap. Once your sitemap has been created, be sure to submit it to Google Search Console in order to help Google index your site more easily. When you update pages, Google will crawl the site and update your sitemap accordingly!
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Interested in learning more about how to improve your site’s SEO with proper web design? Our team at Boston Web Marketing is ready to assist! Our team is happy to be able to help with your technical SEO needs! Reach out to us today (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your digital marketing needs!