No, Google does not crawl or index your individual emails, nor does it matter if you have a hundred contacts or one contact, however, an email is still a useful tool in your SEO toolbox!
How? Well, it’s a great way to focus and target and engage a specific audience. Keeping an audience interested and engaged can help improve traffic to your site.
Drive Traffic to Your Website
The most obvious benefit of an email campaign is that it can drive a lot of quality traffic to your website. Your emails should be designed to attract readers that are the most likely to spend time on your site. If your email campaigns are targeting people who have an interest in your products or services it is more likely that these people will visit your website, spend time looking around, and then convert.
Interact with Your Audience
Sending informative, interesting, and interactive emails to your audience can help get your site and it’s properties shared and forwarded. This obviously won’t help with your search results, but it will help spread the word of your website and what it has to offer. Your first goal is to get your targeted audience hooked to what you’re saying – hooked enough to share and forward that content on social media sites and with other email contacts.
Save and Reuse Well-Written Newsletters
When you’re writing these newsletters, you, of course, want to produce content that focuses on your selling point, is well written, audience-driven, and straight to the point; why not save these letters and recycle them as blog posts? Newsletters would make for the perfect blog post! They are freshly written content, audience-specific, and they target products/services on your site.
Don’t let these letters go to waste! Recycling is the way to go! Not only does it allow nonsubscribers to read your insights, but it also adds fresh and unique content to your site, which, as you know, can help improve your search results!
Don’t shy away from emails; they can come in handy! As a business owner, you will do anything in your power to drive as much traffic to your site as possible, right? Why not try email marketing, on top of all your other SEO strategies?