Simple: social media is a method of communication. In order to get the message across to your audience, you must be able to communicate well. When it comes to Public Relations, social media is the perfect platform to engage with the public. Communication specialists are quickly learning that if they want to be relevant in an age where technology is most influential, there is more to it than just basic communication skills.
Some of the most important components of PR include:
- Blogs/Writing (Content Generation)
- Social Networks (Media Relations) such as Facebook, Twitter, Google+, LinkedIn, Pinterest, etc.
- Strategic Planning
- Community Relations
- Event Management
Social media plays an important role in public relations because it sends a message, which is exactly what the sole purpose of PR is.