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How Does Social Media Affect Your SEO?

Search Engine Optimization, or SEO, is critical for success for growing your business in the online world. Not only should you focus on the content on your website, but to help your website rank higher, it’s crucial to prioritize social media strategy. Read on to understand how social media affects your SEO. 

4 Ways Social Media Can Boost SEO

Content Promotion

Social media is a great way to promote your content on another platform. Content is the primary way that users will engage with your social media profile. You can promote any sorts of content on social media, whether it’s photos, live streaming, or videos promote it on social media to give your audience more information on your business. 

Boost Brand Awareness

Social media will help your brand become a household name in your customer’s eyes. Social media helps give you direct access to your target audience by posting content, responding to questions, and being a part of the community. Brand awareness and brand recognition also will help drive traffic directly to your website as people will now search for your business by name vs. by keywords.

Engage with Local Market

With social media, you will be provided with an opportunity to engage with your local community. You will be able to send local-specific authority to Google and other search engines. You can also be apart of local events by posting details and sharing current events/news within the area. 

Link Building

Every post you post on any platform of social media should have authoritative and high-quality content to provide you with the option to link back to your website. You can utilize social media to link back to your website to drive more leads. 

Social media is oftentimes overlooked with businesses’ SEO strategy. Having a successful online presence means being present everywhere you can online, with a website and with social media. Social media will help you promote your services with quality content, help customers engage with your brand, give you backlinks to your website, and help with your overall SEO strategy.

Do You Need Help with Social Media? 

If you need help with your social media strategy, turn to Boston Web Marketing. Our services range from web design to search engine optimization to social media marketing and more. If you want more information on how we can help your business get found online, you can call us at 857-526-0096 or contact us directly on our website. 

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