How Does Mobile-First Indexing Impact SEO?

Mobile searches have become more and more popular, in fact, more people are searching on their mobile devices than on a desktop. Because of this, Google will be rewarding websites that are mobile or responsive. For businesses, the main concern is will this affect their ranking on search results and how will this affect SEO? Read on to learn more. 

Mobile-First Indexing

When Google crawls a website to understand what is on the pages in order to deliver the best results to the user, they look at your mobile version of the website before looking at the desktop version. Google will only look at the desktop version of your website if you don’t have a mobile-friendly version

When Google crawls and indexes your website, Google wants to see the same content on both your mobile website and your desktop website. Your structured data should be visible on both your mobile and desktop version of your websites. You should also make sure that your title tags and meta descriptions are equivalent on both versions of the website. 

How is SEO Affected?

If your website was built with a responsive website design then your website is most likely mobile-friendly and your rankings won’t be impacted. You will want to confirm this and ensure that your website is user-friendly and the load time and site speed is optimized for mobile devices. 

Google wants to give users the best possible experience on whatever device they are searching. If your website ranks well on a mobile search, then it will continue to rank well on a desktop search. On the other hand, if you did rank well before mobile-first indexing on a desktop search, but your website isn’t mobile responsive then your rankings will drop lower when both searching on a mobile device and a desktop computer. 

Help with a Mobile-Friendly Website

If you are a business and don’t have a mobile-friendly website, turn to the professionals at Boston Web Marketing. We can help you with website design to make your website mobile-friendly and get your website ranking higher on Google. For more information or for a free SEO consultation, you can call us directly at 857.526.0096 or contact us online.

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