RankBrain is a machine-learning system created by Google with the goal of improving search results and also understanding new queries that hadn’t previously been searched for. Some experts consider RankBrain as a part of the Hummingbird search algorithm, which was originally launched by Google to help better understand the meaning of the entire query behind exact keywords. In the official release statement of RankBrain Google senior research scientist Greg Corrado stated that RankBrain had become the third most important search ranking factor, meaning that because RankBrain has such a large impact, it’s very important to understand exactly how the algorithm works.
How does RankBrain work?
The main purpose of RankBrain is to deliver more relevant search results by interpreting the meaning of an entire phrase rather than focusing on specific words. This algorithm makes it possible to handle complex long-tail queries effectively, understand how the queries are connected to particular topics and deliver results accordingly. Ultimately, RankBrain is able to identify patterns behind search queries that might appear unrelated and find similarities between them.
Ultimately, RankBrain is able to identify patterns behind search queries that might appear unrelated and find similarities between them. This ability allows Google to understand an unfamiliar phrase by correlating it with familiar phrases.
What does this mean for Google users?
Because of RankBrain, users are able t experience the following benefits:
- Information about specific topics can be found without using the word itself in a search query. An example would be “What is the title of the consumer at the highest level of a food chain?”.
- More relevant results for vague search queries or queries that have multiple meanings are able to be generated. For example, “Apple” as in the brand vs. “apple” as in the fruit.
- Unfamiliar queries will be correctly interpreted by Google and matched with correlating ones.
In conclusion, one of the most effective ways to capitalize on RankBrain is to be proficient and committed to all aspects of your work. Optimizing for RankBrain is another beneficial strategy. This will hopefully allow you to stay on top of any new algorithms that appear in the search industry or any updates that roll out.