On our digital marketing blog, we talk a lot about maintaining page rankings and results on Google and other search engines. The solutions and suggestions we provide all align with Google’s ranking factors and specifically Google search algorithms.
Whenever a user types in a keyword phrase on a search engine, Google’s extremely advanced and constantly updated ranking algorithms provide the best and most accurate result for the user. While most marketing experts and businesses understand at a base level, it is extremely helpful to understand how primary algorithms work together to create the final search engine result page (SERP) for your targeted keyword.
If you’re interested in consulting a certified Google Premier Partner SEO expert right away to improve your rankings, then contact Boston Web Marketing for local SEO growth! We also advise you to look through these algorithms and ranking factors below.
Here’s a quick refresher on basic algorithms that Google uses to rank websites.
Basic Google Algorithm Overview for Website Rankings
As we’ve explained on a previous blog about Google ranking algorithms, there are a variety of search engine algorithms that directly impact rankings. Sites that rely on black hat SEO and improper optimization tactics, like spam farming and plagiarism, are the most at risk:
- Panda – The Google Search algorithm that rewards higher-quality content with higher page-ranks. “Quality” in this case includes error-free, original, and detailed content that doesn’t rely on keyword stuffing.
- Penguin – A search algorithm that flags spammed content, and more specifically, targets websites that spam backlinks. The algorithm also rewards sites that receive back links from high-quality and authoritative websites.
- Pigeon – The Google Search algorithm that improves page ranking and SERPs for local businesses with strong organic search elements. Pigeon is a highly-important algorithm for similar local businesses to compete with one another.
- “Fred” – Fred is the own-all name for all quality updates on Google search , which was hinted with a tongue-in-cheek reveal back in 2017. However, Fred is the Google’s flagship initiative for promoting higher quality and less spammy content.
Mobile-Optimization is also key
Another major touchpoint we highlight on our blog is the ever-growing need for a mobile-friendly and optimized site. Users are visiting websites more and more on their phone and Google also has new algorithmic updates that prioritize ranking for mobile-friendly sites over non-friendly counterparts.
A new website design that offers a mobile-friendly format, in addition to a fast site on mobile, is a great way to maintain top keyword rankings.
Don’t forget about Off-Page SEO
Off-page SEO including backlinks, citations, and local listings are still a major ranking factor. Google’s Larry Page recently explained that citations and high-quality links are still a major factor for ranking websites on Google. However, link farming or spamming can have an opposite effect on your page ranking and leads to a major decline in ranking. Make sure you have a professional SEO specialist accurately add your URL and NAP information to high-quality listing sites.