Google My Business is a profile on Google used by businesses that allow them to control how their business information appears in Google search and on Google Maps. On your Google My Business profile, you can display everything about your business that you want Google to know. You can add photos, create posts, advertise products, display your contact information and hours of operation, and monitor and respond to reviews customers leave. If you want more people to visit your business’s website, a Google My Business profile is a must. Here are four SEO benefits that come from having a Google My Business profile.
Show Up in Google Maps Searches
Many people use Google maps to locate businesses near them. When searching for a local landscaping company or Italian restaurant Google maps will populate the closest ones to you. By simply having a verified Google My Business profile, your business location will begin to pop up for these local searches as well when people search keywords related to your business. This is great because it can help bring you more traffic.
Earns You Trust from Customers
Since Google is an extremely trusted search engine when your business shows up on Google Maps or Google’s Local 3-Pack people are more likely to trust your business as well. When people are able to trust your business, they are more likely to make a purchase or inquire about your services. When people can see that your business has an actual location that is also a big trust builder. Businesses that show up on Google are 2.7 times more likely to be considered by customers.
Increases Traffic and Sales
Local businesses often face trouble maintaining website traffic and getting their sales up. Although there is no specific way to make sure customers are purchasing your service, having a Google My Business listing increases the likelihood greatly. Google has found that businesses are up to 70% more likely to attract customers to their website if they have a listing. They have also found that customers who find a business from Google My Business are up to 50% more likely to make a purchase.
Another way Google My Business increases traffic and sales is by allowing you to put a call to action on all your posts. If you are selling a product and post the product to your Google My Business profile, you will have the option to add a “learn more” or “buy here” button. This button will bring users right to the page they can purchase this product. People like being able to easily and conveniently make purchases.
Rank Higher in Results
Your business will rank higher based on how much Google likes you. To get Google to like your business you need to constantly update your listing and website. You can do this by supplying consistent, quality, and accurate information often to your online presence. Google likes to be able to give people the information they are looking for. So if your listing supplies a lot of helpful information, Google will gladly send users towards your business.