Optimizing local SEO helps smaller businesses increase their visibility on a search engine results page in specific locations. Taking steps to improve your local SEO is crucial to increase traffic to your website, gain more leads, and enhance brand awareness. Here are four ways to improve your local SEO today:
Google My Business
Creating and optimizing a Google My Business account is one of the most effective ways to improve local ranking results. Once a business creates a Google My Business account, all of their company’s information will have a greater chance of appearing in local searches on Google Maps and the knowledge graph on the side of the search results.
However, there are a few steps to do to your Google My Business profile to ensure you rank higher in local searches. The first step is to make sure your business information is up-to-date and correct. You should also include plenty of information, including hours of operations, products/services you provide, payment methods, etc. It is also important to regularly publish relevant posts such as special offers, events, etc., to your Google My Business profile.
Getting frequent, good reviews from past customers is very important for any business. Not only does Google reward or penalize websites based on their reviews, but reviews often are a deciding factor whether someone is going to use your business or not. Reviews help smaller, local businesses because it gives them credibility and a good reputation. If you are having trouble getting frequent reviews, click here to learn some easy and effective ways to getting more reviews.
Create Service Area Pages
Service area pages are an excellent way to improve local search ranking results. A service area page is a piece of content that outlines the services/products your business offers in a specific town. For example, suppose you are a contractor in Boston. In that case, you should create a service area page for Brookline, Cambridge, Quincy, Charlestown, etc., and talk about each home remodeling service you provide. This helps local search results significantly because now, if someone searches for “home remodeling services in Cambridge”, your website may start ranking because of your Cambridge service area page. It is important to remember that each service area page should be unique to avoid getting penalized for duplicate content.
Another way businesses can improve local rankings is to submit their business information to different local business directories. There are so many different online directories out there, including Yelp, Yellow Pages, MapQuest. Submitting business information to directories helps increase visibility to your business and add more backlinks to your website. Both of these are beneficial to your business. Keep in mind it is important to submit accurate, consistent, and up-to-date information about your business to each directory.
Contact Boston Web Marketing
If your business is looking for help improving local SEO and search rankings, please contact Boston Web Marketing. Our experienced team is here to help all your business’s digital marketing needs!