How Do Local Listings Improve My SEO?

If you are a local business trying to increase your visibility online, investing in search engine optimization will positively impact you. Since many users use local search to find businesses in their area, performing local SEO will garner more traffic to your website. There are many tactics to tackling local SEO, but building out your local listings is an essential process. Continue reading to learn more about local listings and why they are important for your SEO. 

What are Local Listings? 

Local listings help users find local businesses relevant to their search. A local listing is an online mention of information related to your business that can appear in directories, websites, or social media. Building out your listings can increase your search rankings, which will lead to more business. Quite a few excellent business data aggregation sites and directories allow businesses to create profiles and drive traffic. These platforms include Google My Business, Bing Places, Yahoo! Business, Acxiom, Localeze, Yelp, and more. You can also submit your business information to review-oriented sites like Facebook and the Yellow Pages.

When filling out your local listings, we suggest that you fill out as many components as possible to provide the most valuable information to potential customers. Not only will this information help users, but it will also help Google understand your business better; this will help the algorithm determine how to rank your site in search results. The main components are the business name, address, phone number, and website URL. However, you are able to include additional information such as description, hours of operation, services, payment forms accepted, and more. 

Managing your local listings to control data spread to other websites and avoid misinformation is important. Incorrect business names, addresses, phone numbers, or websites can hurt your rankings, traffic, and revenue. Submitting a change can be simple depending on the listing platform you choose, so choose wisely. 

Why are Local Listings Important for SEO? 

Local listings increase your website’s backlinks, which in turn increases your visibility in local search results. This can increase your chances of outranking competitors. Listings also help your rankings by providing valuable information to Google and increasing your brand’s authority. All in all, the more indicators to prove the existence and establishment of your business, the more likely you will rank higher in search results. 

Contact Boston Web Marketing

If you’re interested in using local listings to improve your website’s SEO, contact Boston Web Marketing. Our SEO specialists can help you build local listings and drive traffic to your website. If interested, contact us today by calling (857) 526-0096 or emailing

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