How Do I Write Useful Page Titles & Descriptions For My Website?

So you’re a small business owner and you are looking to get your business off the ground. Anyone will tell you that having an internet presence is very important, but how do you get found by those looking for your services? Your first step is to build a website that is not only functional but also visually compelling to potential customers. No one wants to browse an outdated website that has broken links. Even after your website is built to your liking, you will still need to drive traffic to your site. This is where page titles and meta descriptions come into place.

What are Page Titles and Meta Descriptions?

Page Titles and Meta Descriptions are one of the many, many steps that encompass Search Engine Optimization (SEO). Page titles can be found at the very top of your web browser, and if fully optimized, will let the user known what this specific web page is about. Furthermore, the page title will tell Google and other search engines what this page is about. For example, the page title of this blog is “How Do I Write Useful Page Titles For My Website?” (see the top of your browser in the tab!). Page titles are also what appear as the clickable link when the page is found via search engines. Using this blog as an example, now when someone searches  “how to write better write page titles and descriptions”, this page will have a better chance to show up in the results. Many other factors play into what determines search results, such as the pages content and H-tags, but this is a great place to start.

Best Practices when Writing a Page Titles

When writing a page title for your website’s home page, it is important to focus on your company’s main keywords, but at the same time, making sure you don’t keyword stuff. You should also limit your page titles to 60 characters. If your Page title exceeds 60 characters, your title will show up to its 60th character followed by a “…”. Having this is bad for user experience as they won’t have a clear understanding of the purpose of your page.

Page Title Example

We will use a Concrete Cutting company from Plymouth, MA as an example. You don’t want to just list your keywords like this:

“Concrete Cutting, Concrete Drilling, Core Drilling, Plymouth, MA”

But rather do you best to make the sentence flow while still using your keywords, like this:

“Concrete Cutting & Core Drilling Services in Plymouth, MA”

As you can see, the changes are very small but can make a big difference. You may have noticed that I combine a few of the keywords in the second example. Search engines have the ability to pull various words from your title to try to match what the user is looking for. So if the user searched “Concrete Drilling Plymouth, MA”, the search engines would pick out the words from the titles like this:

Concrete Cutting & Core Drilling Services in Plymouth, MA

What are Meta Descriptions

This brings us to the meta description or page description. Search engines allow you to use up to 160 characters in this section to help go into more detail on what the page is about. This is a great area to add your company name, more services provided and more service area location. Using the same company as an example, this is what a page title should look like:

“Mikes Concrete Company provides Core Drilling, Concrete Drilling, Wallsawing & Jackhammering services in Plymouth, MA, the surrounding South Shore & Cape Cod”

You will want to make sure that you write a page title and description for every page on your website, but meanwhile, making sure that none of them are identical and that they still describe what each specific web page is about. Here is a little list of rules to follow when writing titles and descriptions for your website

  • Page titles are 65 characters max
  • Descriptions are 160 characters max
  • *All Page Titles and Descriptions on your website should be unique from one another*
  • Use your company’s keywords, services, and location
  • Try to write in complete sentences and not keyword stuff
  • Make sure your titles and descriptions describe what that web page is about
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