How Do I Successfully Migrate My Website?

If your website was designed a long time ago, it may look outdated compared to newer websites and website trends. Fortunately for website owners, there are a handful of ways to enhance the look of a website. One common way to change the layout and design of a website is through a process called site migration. A site migration may involve switching domains and aims to improve the overall user experience on your website. If you believe it is time to migrate your old website, here are five tips to keep in mind.

1. Create a Back-Up Of The Website

Something can always go wrong during a site migration, so the most important thing to do before going forward with a site migration is to create a backup of your website somewhere. The last thing any website owner wants to experience is losing website content or data.

2. Migrate Your Website At The Right Time

When a site migration takes place, the website will inevitably be down for a few hours during the process. With this in mind, it is important to try to schedule a site migration during the “down” hours of your business. If it is the peak season for your business, it is probably best to postpone a site migration.

3. Stay on Top of Page Titles and Meta Descriptions

Page titles and meta descriptions are essential components of your website pages. They help your web pages get found on search engines and can entice users to click on your website. During a site migration, it is important to retain as many page titles and meta descriptions as you can. If some or all of your page titles and meta descriptions need to be rewritten after the site is migrated, do not forget to do so.

4. Set up New Tracking As Soon As Possible

When site migration occurs, new tracking likely has to be set up. There are even methods to set up new tracking before launching the site migration.

5. Migrate for the Right Reasons

A variety of aspects can lead you to migrate your website. Whatever the reason, if you choose to migrate your website, make sure your new website is superior to your old one.

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