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How Do I Set Up Google Analytics 4 On My Website?

Google Analytics 4 is the latest analytics reporting tool from the media giant that will soon phase out Universal Analytics, the current version that most website owners are used to using. While many features of Google Analytics 4 are very similar to those on Universal Analytics like the ability to track traffic, users, conversions, locations, and session duration, there are also new key features that you can use to optimize your website. It’s crucial that you set up the new version of Google Analytics before the old version is completely phased out so that you don’t miss a beat when it comes to tracking the analytics of your website. In this guide, we’ll go over how you can set up your Google Analytics 4 property, assuming you already have Universal Analytics running on your website.

How To Set Up GA4

Setting up your new Google Analytics 4 property is about as simple as you could hope for. All you’ll need to get it done is access to Google Analytics and Google Tag Manager, you won’t even need to log into the back end of your website! Follow the steps below to set up a Google Analytics 4 property for your website!

Google Analytics

The first step to set up your new Google Analytics 4 property is to login to your existing Universal Analytics account. You can use this link to login to the Google account with access to your website’s Google Analytics account. Once logged in, click the “Admin” button on the bottom left of your screen. Next, click the “GA4 Setup Assistant” button within the Property Setting column. Now, click “Get Started” under “I want to create a new Google Analytics 4 property” and then click “Create Property”. The next step is to click the blue “See Your GA4 Property” button, then a new tab will open. On the new tab that was opened, click “Tag Installation” in the center of your screen within the Collection menu. This will bring you to another screen that says “Data Streams” at the top. Click the “Web” tab, then select your property (it will likely be the only option there). “Web Stream Details” will come up, and you just need to copy the Measurement ID at the top right of your screen. We’re halfway done! Now open your Google Tag Manager account in another tab!

Google Tag Manager

Once you have your Measurement ID copied from Google Analytics, login to your Google Tag Manager account. Once logged in, click your website’s link under “Container Name”. You’ll now be accessing your website’s Google Tag Manager account. Click on the “Tags” tab on the left side of your screen, then click “New” near the top right. Next, title your new tag on the top left of your screen with something like “GA4” or “Google Analytics 4”. Now, click anywhere within the “Tag Configuration” block, and select “Google Analytics: GA4 Configuration” from the menu that pops up. Next, paste your Measurement ID from earlier in the appropriate space below the “Google Analytics: GA4 Configuration” that you just selected. Now click anywhere within the “Triggering” box that you can find underneath the “Tag Configuration” box. Select “All Pages”, then click save near the top right corner of your screen. Finally, click “Submit” in the top right of your screen, make the version name something like “Added Google Analytics 4”, and click the big blue “Publish” button. Once all these steps are complete, you’ve successfully created a Google Analytics 4 property for your website!

Contact Boston Web Marketing!

If you have any questions about Google Analytics 4 or anything else concerning digital marketing and your website, feel free to contact us! Our team provides SEO and digital marketing to businesses in almost every industry! Give us a call at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!

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