Email marketing is a great way to keep in touch with customer and those how have expressed interest in your product or service. Whether you are sharing exciting news or special prices on your products & services, email marketing has many benefits to improve your business. Most email marketing platforms cost money and many business owners are hesitant to pay the money without knowing the direct benefits. Here is a free solution for you to see the benefits of a basic email marketing campaign, then you can decide down the road if you would like to upgrade to a paid service.
MailChimp Email Marketing
MailChimp is a Email Marketing Tool designed to be easy to use for those new to email marketing platforms. MailChimp offers an Entrepreneur plan that is totally free and you don’t even need a credit card to sign up. The limits of the Entrepreneur package are 2,000 subscribers and 12,000 emails per month. As long as you stay under those limits, Mail Chimp will always be free!
To sign up, simply go to www.mailchimp.com and click on “Pricing”. Find the Entrepreneur package and click “Learn More”, then click “Sign Up Free”. They will request your email address and then you will set up a username and password. Try to fill out your account information with as much detail as possible. It will save you time down the road.
Email Marketing: Getting Started With Your Email List
Once your account is set up, you will need to start your email list. When gathering this information, you need an individual’s First Name, Last Name & Email Address. Start by clicking “Lists” then “Create List”. If you are starting from scratch, you can just add the contacts one by one as you get them. If you have already generated a list in excel, you can just copy and paste the information into mail chimp or import your excel spreadsheet.
Having trouble gathering a list for use? Include a sign up form on your website and promote special deals or offers through social media to those who sign up. Be sure to eventually follow through with promotions or you will have people unsubscribe!
Creating Your First Email Marketing Campaign
After you have established your email list, you are now ready to create your first email campaign! Start by clicking “Campaigns” and “Create Campaign”. This is when your creativity will come into play. You can create and design your own template from scratch or used a predesigned template and just swap out the photos and content with your own information. Your message in the email can be whatever you want it to be, but what you should 100% include in the email is your contact information, a link to your website and links to all of your social media pages. The goal of these emails is to get people to click on these links, follow your social media pages and view your website.
Once you have built an email that you are happy with, you are ready to send it out to your customers! Make sure to preview and proofread the email one last time before sending it out! When you get to the “Confirm” page, review all of your information to make sure it is correct before sending it out. Once you are satisfied, click “Send” and your email is on its way! Mail Chimp will show you statistics are people either open the email, click a link, unsubscribe, etc. All you need to do is sign into your account and view your campaign stats & report data.
Helping Business Capitalize on Leads Through Email Marketing!
Boston Web Marketing understands that being a business owner can be very busy and time-consuming, that is why we offer this email marketing campaign service included in our SEO package at no additional costs. We will assist you in setting everything up and creating new emails on a monthly basis. Contact Boston Web Marketing today to learn more about our SEO service!