While it can be confusing to keep up with all of the algorithms and updates that Google continues to implement, one thing that has stayed consistent is the value of keywords. SEO keywords are the words and phrases that you incorporate into your content to make it possible for people to find your site easier on search engines. Keywords can be the determining factor of whether your site is ranking in the search engines, and therefore it is essential to optimize for them.
What is Keyword Research?
Before filling your content with keywords that you feel are relevant but are not being searched for, doing keyword research will ensure that the keywords you are using are popular search terms in your industry. A website that is well optimized with relevant keywords is more likely to be found by your target audience. Therefore, it is crucial to do your research in order to find which keywords will be successful for your site. There are a few different methods for finding the most valuable keywords for your content, which we will lay out below.
Conducting Keyword Research
Make a list of important topics based on your business:
- Think of about 5-10 generic topic buckets that you want to rank for. For example, if you own an HVAC company, your general topics may include “plumbing,” “heating,” and “cooling.” Once you have a sufficient list of general topics, then start to fill those buckets with specific keywords that you think will be relevant. For example, under plumbing, you might have “drain cleaning,” “shower installation,” “sump pump repair,” etc. If you get stuck thinking of keywords, use Google as a resource. Type in one of your keywords, and scroll to the bottom to find related searches. These keywords are common searches and may spark ideas for other relevant keywords. You’ll want to include a variety of long-tail, and short-tail keywords, as people will search for both.
See how your competitors rank for these keywords
- Once you’ve compiled your list, you’ll want to see how your competitors are ranking for these keywords. If you find that they are ranking high for some of the words you chose, it certainly makes sense to improve your rankings for these in order to compete. However, if you find that they are not ranking for some of the words you chose, this is a great opportunity to capitalize! Incorporating those keywords can quickly bump you to the top of the ranks.
Use Google AdWords Keyword Planner and Google Trends to finalize your list
- At this point, you should have a solid list of keywords, and now it is time to start narrowing down. Google AdWords Keyword Planner is a great resource to get search volume and traffic estimates for the keywords you are considering. Google Trends can also help you to see the words trend history and projections for the future. Even if they have low volume searches right now, it may be worth it to implement them now and reap the benefits later! This will help you to create your final list of keywords that will be most beneficial.
Contact Boston Web Marketing
Now that you have a list of valuable keywords, it is time to start integrating them into your content! Our SEO experts at Boston Web will be happy to assist you. Fill out our contact form or give us a call today at 857-526-0096 to learn more.