Everyone knows that although holidays are festive and fun, they also come with a lot of stress and planning. It is important that you don’t forget to think about your business’s SEO strategy throughout all the chaos of buying loved one’s gifts and decorating. Here are a few marketing tips to make sure that your business is prepared for the holiday season.
Update Your Google My Business
One of the most important things that many business owners forget to do during the holidays is updating their Google My Business page. Many businesses have different hours throughout the holidays, and it is important to update your holiday business. If your website also lists your typical business hours, remember to update those as well with your holiday hours. This is important because you don’t want to have customers trying to contact your business or, even worse, drive to your business just to find out it is closed. This can aggravate customers and jeopardize future business and business reviews.
Schedule Social Media
If your business uses social media, this is a great time to start scheduling holiday posts. Social media and email newsletters are also a great way to share different holiday deals or specials with your customers/potential customers and allow you to connect with your target customers.
Use Content with Holiday Keywords
Another excellent strategy for boosting your business’s rankings and traffic during the holiday season is to generate content that uses holiday keywords. You can update old content with these new keywords or add entirely new content. The combination of your company-specific keywords and holiday keywords can really help optimize your website even more.
Start Planning Now
This may be one of the most important steps on this whole list, and that is to start planning now! Start scheduling your social media posts, drafting email newsletters, writing new content, and creating new sales/coupons. It is way better to be prepared for the holiday season than scrambling to do this all last minute.
Contact Boston Web Marketing
For more SEO strategies or holiday marketing advice, please get in touch with Boston Web Marketing by filling out an online contact form or by calling. Our team specializes in all aspects of digital marketing to ensure that your website will improve business and increase rankings. Learn more about all the services we offer.