For many organizations, creating an effective SEO (Search Engine Optimization) strategy involves analyzing keywords, content, analytics, and competitive data from various sources. When it comes to SEO, you should start with a SWOT analysis; this is a great tool to get you started. Today, this template will help you create a SWOT analysis for SEO and provide a template to start.
SWOT: Strengths, Weaknesses, Opportunities, & Threats
A standard SWOT analysis assesses an organization’s structure. Today we will focus on how to use a SWOT analysis for SEO. Divided into four quadrants; Strengths, Weaknesses, opportunities, and threats, a SWOT analysis will help you break down internal and external factors to increase your chances of success with SEO.
Strengths
Strengths stem from the organization’s internal resources like business operations. Here you can consider what your business is doing well and what is giving your team a competitive advantage. Strengths that are important to know for your business are which top 20 keywords you are ranking for, what has worked well for your SEO in the past, and what your top ten landing pages are. Looking for links to outsource your most important content and performing full-page keyword research will help you determine which landing pages rank for the keywords you want users to find. From your strengths, you will also be able to identify your internal weaknesses.
Weaknesses
Throughout identifying your strengths, you will come across your weaknesses. These areas will be where you are not hitting your mark or just falling short of a competitor. Thinking about which pages aren’t driving traffic and what areas of your website need improvement is an integral part of SEO. First, knowing your SEO and marketing budget will help you better position your business and SEO efforts. The keywords and content of your website’s product can also disadvantage you if the keywords are not reaching the desired audience.
Opportunities
Opportunities and threats both arise from external factors, like your audience and competitors. Your opportunities will come from your strengths and weaknesses and open which areas you can continue building upon and where to improve. Essential points to consider are how the user journey flows and which strengths you should capitalize on in the market. Identifying your opportunities will help your business grow and surpass your competitors. There are many opportunities for updating content; blogs that you write in the beginning will now have more opportunities for new backlinks when you produce new content. Refreshing content and backlinks will help increase traffic to high-performing pages.
Threats
When analyzing your threats, consider how your organization is competing against the competition. If you have weaknesses, identify where you are lacking. Think about how rapidly the gap between the competitor’s site is growing and how to close it. The threat also stems from industry changes; staying on top of current news and regulations of your industry will give you the competitive advantage you are looking for in SEO. Closing the gap between your competitors is easy. Focus on reducing duplicate content on your pages and avoid breaking the rules of Google’s Algorithm.
Create an Action Plan With Boston Web Marketing
Once you have created your SWOT analysis, it should be clear where you should get started. If your threats and weaknesses are overbearing, consider bringing in the SEO experts at Boston Web Marketing. Our SEO experts will help you analyze your SWOT and increase your digital marketing efforts with tips and tricks to drive more traffic to your website. For more information, call us today at 857.526.0096