Normally when we think of SEO, we often think of ways to optimize blog content with various keywords and making sure that key phrases and words can be crawled and contribute to positively affecting rankings on search engines such as Google. The use of well-written and informative content that is filled with well-researched and implemented keywords will always help with successfully optimizing a website. There is, however, more to optimizing a landing page or website than written content. As we’ve seen from previous updates, page/website ranking is becoming more and more about the experience. Written content happens to be a part of it. In some ways, it is worth treating search engines like regular users searching for a particular website. Treating your non-written content (sometimes referred to as user experience content) as a key component of your SEO will go a long way. So how do you optimize some of these non-written pieces of content for your website?
Optimizing your images can be incredibly important for your SEO. Of course, it’s nice to have beautiful, well-designed imagery on your website, but it can do so much more than just take up space on there and look pretty. Try utilizing alt-text options, where you are allowed to incorporate text (potentially with keywords) to help describe your imagery. This is great for both search engine bots and for those that have difficulty seeing.
Adding captions that add more context to your image with keywords and a well-thought-out description is also a great way to add more to your image and create more context, making it easier for search engines to identify its relevancy.
Video content adds another depth to your website and appeals to both visual and aural senses, adding to the overall experience when visitors view your website. Many video platforms that you can place the video on are search engines themselves, such as YouTube, where you can optimize titles, descriptions, tags, and more.
Widgets/Interactive Content on Website
Interactive content such as widgets can help personalize your website and drive traffic and keep users on your page for a longer period of time. By making sure your widgets aren’t getting in the way of any pieces of information, implementing them should not be an issue and can, in fact, have a positive effect on your website’s SEO. Think of those small popups that are a part of the content on one’s website, contributing to the overall content experience itself. That is a healthy use of a widget that can impact both SEO and UX experience.
Contact Boston Web Marketing
Contact Boston Web Marketing today to learn more about how our digital marketing team can make the most out of your website. Our team will conduct a full-scale audit of your website before discussing a proper plan to help boost your website’s SEO rankings. Contact us today at (857) 526-0096.