How Do I Optimize My Business’ Instagram Account?

Instagram is one of the most used social media platforms by both businesses and consumers today. That is why it is so important that your business takes all the steps to optimize your business account to reach your target audience, improve business, and increase brand awareness. Here are some of the essential steps you should take to optimize your business account on Instagram:

Make a Business Instagram Account

First, as a business, you should set up an Instagram profile as a professional account. This may seem silly to say, but some small companies may forget to do this. You can do this in the account settings section of Instagram. Being set up as a professional Instagram account allows you to access more features that you wouldn’t have as a personal account. Some of these valuable features include call to action buttons and in-depth insights and reports about your followers, posts, and more.

Add Your Contact Info

One significant way to optimize your Instagram account and your overall business is by putting all your contact information in your bio. You should include your email, phone number, and website. This allows followers and potential customers to connect with you or access your website easily. If it is difficult for potential customers to find your business information, the less likely they are to connect with you, which is why it is so important for you to add everything to your Instagram bio.

What Should I Be Posting?

Posting regularly is key to keeping existing followers and reaching new customers. It depends on the business, but a good rule of thumb is to post 2 to 3 times a week. But many companies may struggle with what content they should post. Below is a list of some great topics to post about that will grab the attention of both existing and new customers and followers:

  • Reviews/testimonials
  • New Products/services
  • Important Business Updates 
  • Deal or Specials
  • Awards

Post at Active Times

Another great way to reach your audience effectively is making sure you schedule posts when your followers and audience are most active on the app. The good thing about using an Instagram Business account is that you can find out which days and times are most active. Instagram will provide you with personalized insights based on your followers and provide you with 7 of the top posting times. If you start focusing on posting during these times, you will reach a larger audience and ultimately increase engagement.

Contact Boston Web Marketing

If you have any additional questions about running a successful Instagram business account or other social media accounts, please contact Boston Web Marketing. We provide advice and guidance on many different aspects of digital marketing, including social media management, PPC campaigns, website optimization, and more. Learn more today.

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