This month, Google is releasing their latest algorithm update designed to impact searches performed on mobile devices. The update known as “Mobilegeddon”, starts rolling out April 21st and will give a boost in rankings to those websites that are mobile-friendly approved by Google. This boost is specifically for mobile devices; desktop searchers and tablet searchers will NOT be affected by this update.
If your site is not mobile friendly, it will hurt your mobile search results. At this time, it is unclear how badly search rankings will drop but Google will choose to show mobile friendly search results ahead of non-mobile friendly results.
So how do you know if your site is mobile friendly based on Google’s standards? The first way is to use Google’s mobile friendly testing tool. Simply enter your URL and Google will tell you if you pass. Next, you can do a search for your website. If your website is already mobile friendly, it will have a mobile friendly tag next to your result. (see below)
If your site is not mobile friendly, you still have time to fix it! There are a few different options depending on the kind of website that you have. If you have an html website, you can build a separate mobile site that mobile searchers will be redirected to. If you have a website built with a CMS like WordPress or Joomla, there are a several options to make your site mobile friendly. You can either redesign your site with a new responsive theme or you can use plugins to create a mobile friendly version of your website. If you need a step by step guide, refer to our helpful blog post about fixing mobile usability issues.
Questions? We would be glad to help! Email us at firstname.lastname@example.org or call us at 857-526-0096 for more information on how to make your website mobile friendly.