Did you know that 49% of emails are opened on a mobile device? This means that half of your audience is viewing your email on a screen that is 3 inches wide and the other half is viewing your email on a device that is 14 inches wide. So how do you cater to both users?
Responsive Email Design.
Much like responsive website design, emails need to be able to look the same on both a cell phone or a computer screen. When choosing which email marketing platform to build your business with, always check to make sure their templates are responsive and mobile friendly. If a mobile user opens their email to find everything squished or missing information because it cannot fit, chances are they will not engage with your email. These types of issues can lead to an increased submitted spam rate or opt-out rate.