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How Do I Make My Business Stand Out on Twitter?

Twitter may need no introduction. It has become a social media juggernaut populated by hundreds of millions of users, which includes personalities, businesses, and even political organizations. With such ubiquity, like many other social media platforms, Twitter has become a suitable place for one to advertise their business, whether small or large. In today’s blog, we’ll discuss how to use Twitter to the benefit of your company or service. If that sounds interesting, keep reading below!

It’s Important to Stand Out From Competitors

As we mentioned, Twitter is home to countless users – and inevitably – businesses. Depending on your industry, you may have an abundance of competitors, and if this is the case, you’ll want to distinguish your business from others. A great start to this is to use your profile picture and banner to make your business both presentable and distinguishable. If you have a logo, you’ll likely want to use that as your profile picture, to create a sense of identity that users will remember you by. With a banner, however, you are allowed more creative freedom, and can promote something secondary, such as a sale or event.

The Stronger The Tweets The Better

At the center of Twitter are tweets, the platforms’ idea of ‘posts’ or ‘updates’. Though a tweet can simply contain straightforward text, it can also have multimedia such as links, pictures, videos, and beyond.

When the time comes to publish tweets, similar to most other marketing scenarios, you’ll want to use persuasive language that suits whatever audience you’re targeting. It’s best to use diction that incites some type of action from viewers and users – for example – “Go to our website” or “Visit our store today”.

Use – Don’t Overuse – Hashtags

Chances are, if you’re on any major social media platform, you’ve already heard about hashtags. Hashtags are an effective way to index or categorize your content under one compact set of text. Though it depends on what industry you’re in, hashtags may help your Twitter gain some traction.

Using hashtags couldn’t be any simpler. All you have to do is type a “#” followed by a set of text without any spaces. Just remember that several hashtags will get the job done – overdoing it won’t bring your business any more traction than just 3 or 4.

Contact Boston Web Marketing

If you have any more questions about social media marketing or need help developing an effective social media strategy, contact Boston Web Marketing. Our team provides businesses with professional help in many different areas of digital marketing, including SEO, PPC campaigns, paid social, and more. Learn more today!

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