How Do I Know If I Need To Redesign My Site?

Are you thinking about a website redesign? For some websites, there are some clear signs that it’s time to upgrade your site for the sake of SEO and just for looks. Technology evolves in the blink of an eye! If you are wondering if your site needs an upgrade, look for these signs:

Your Website Isn’t Mobile-Friendly

Having a mobile-friendly site isn’t just a luxury anymore – it’s a necessity. So many people strictly use their phones to browse the web. Applying buyer behavior trends to your website is the best thing you can do to have returning customers and users. 

Slow Site Speed

When your site speed is slow, chances are users will not stick around long enough to utilize your site. These users will not end up returning to your site another time. Often, your site being slow is out of your control, and it turns out it’s on the user’s end. Before redesigning your site, see if you can optimize any images and make sure your site’s components can be cached.

Your Site Looks Outdated

When your site looks outdated, a lot of users deem it as not trustworthy. Users don’t like the look of bad websites, and your outdated look will end up costing you conversions. Today’s popular sites include more of a minimalistic approach with lots of clear images and optimized text. Be sure to have a call-to-action and easy navigation so that your visitors will have a better time getting around.

Your Site is Inconsistent

Having an exceptional user experience on your site is what is going to get you conversions and traffic in general. If your site isn’t a consistent space, you should be redesigning. Consistency can be anything from logos, colors, and headers. If you have a variety of these details differing from each other, it can turn users away. The look and feel of your site should be the same across all pages. 

High Bounce Rate

You want your website to be engaging enough that users are staying and enjoying what you have to offer. A high bounce rate can mean users are just not interested in what you have for products and services, or your site did not meet their expectations. Consider a redesign if you have done everything to try and lower the bounce. Sometimes smaller edits just won’t do enough for you. Starting fresh with a new site might be your best bet. 

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Boston Web Marketing is here to help you build a site for your business. Contact us to get started with our website development team! Call us today or fill out our contact form to get in touch with our experts.

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