Here are a few tips on how you can prevent your emails being sent to the spam folder:
- Many email platforms, such as Constant Contact and Mail Chimp, allow you to include a “Permission Reminder” setting on all of your emails. What this does, is it asks your recipient to add your “from” email address to their address book or trusted sender list. This way, when you send an email, you are recognized as a trusted source and will land in their inbox, rather than spam.
- Be careful in what you say in your subject line of an email. Specific negative keywords can trigger the recipient’s email provider to throw you right into the spam folder. Here are just a few examples of what not to use in your subject line:
- Sign up free today!
- Act Now!
- For Free
- Call Now!
- Call to actions, such as the few examples listed above, are typically associated with a virus or scam of some sort. Avoid those attention grabbers as much as possible.
- Limit the amount of physical changes to your emails. Recipients want to see consistency, and if you are constantly changing colors and templates, they will not recognize your brand and will no longer wish to receive emails from you.
- Don’t go too long without sending emails. It’s true that sending too many emails can cause opt-outs, however, if you go months without sending an email, chances are your recipient has forgotten about you. This can result in your email being placed into their spam folder or unsubscribing altogether.
Here’s something to remember: you cannot please all of the spam filters all of the time, but you can certainly take steps to increase your email’s deliverability.