Search engine optimization has evolved over time, but it still remains true that keywords have value and provide context for search engines. Google goes beyond keywords and phrases to find the meaning of the page, but they’re still a great way to begin to be noticed on search engines. Keywords help convey meaning, and that’s no different when it comes to words online. Don’t forget about your keywords during the content creation process.
Don’t Keyword Stuff
It’s important to include your keywords into your copy on webpages but including too many keywords into copy or in the wrong places will make your writing sound clunky to your audience. Moreover, it’ll be viewed as non-authoritative by search engines if it’s stuffed with keywords. It creates a bad experience for users and search engines alike. Finding a balance that is a good experience for both is the goal.
There is no formula or a perfect number of keywords to target on a page. You shouldn’t take a one-size-fits-all approach to content o your website. Design pages first and foremost and consider your copy secondarily. Trying to target numerous keywords will water down the topics and intent of the page. Focusing on a few keywords that you can flush out thoroughly will help you write a page that makes sense for users and search engines. The longer the page, the more opportunity to flush out keywords as long as they flow within the copy.
Don’t Shilo In On Copy
Keywords can make their way into other places of your pages besides just the copy. Including keywords within your website navigation helps with internal linking. The same can be said with images; alt-text and linking are important for images as well. Get creative and implement bulleted lists and other breaks for readers. These spaces will give the reader’s eyes a rest and also provide space for your keywords. Recaps and summaries reiterating the previous paragraph are an excellent job for lists. Your keywords don’t need to be placed in a particular spot on a page. Sometimes, the page context and flow will have them at the beginning, sometimes scattered throughout, and sometimes at the end.
Getting creative with page design and layouts are a great way to avoid stuffing keywords into your content. This keeps things fresh and will help you avoid boring copy. Have your colleagues review your copy and review it yourself so that it sounds natural. The number of instances of a keyword is irrelevant; it’s the quality that matters.
If you’re in need of a team to help with your content creation. Reach out to Boston Web Marketing at 857.526.009.