How Do I Improve My Ranking in Various Locations?

As a business, having an optimized online presence is more important than ever. The digital world is constantly changing, and showing up on search engines is extremely important for your business and reputation. Not only is it important that you show up in the town of your business, but showing up in various surrounding locations is just as important. This also helps you attract local customers and people who may be visiting your local area on vacation. Businesses need to implement a multiple-location SEO strategy to attract those multiple locations. There are many benefits to using multiple-location SEO, including showing up on search engines in various locations, attracting local customers, boosting brand awareness, and much more. Learn below some steps to optimize SEO for multiple locations and discover a positive shift in your business!

Steps To Optimize SEO For Multiple Locations

1. Create Service Area Pages

Creating separate service area pages for each location you serve will allow search engines to index the locations you want to rank for. Creating a separate page for each town, including the keywords you want to rank for, signals to Google all the various locations you serve. Without different pages for each location, it would be harder for Google to understand the multiple towns and cities you want to target. 

2. Optimize Each Service Area Page

Once the page is created, it is important to continually optimize that page for the keywords you are targeting. Suppose you are a contractor company that offers roofing, siding, and home remodeling services. In that case, your service area pages must all have those optimized keywords you want to rank for included on the page. Changing them as needed will allow you to improve your online presence for those target keywords and key phrases. Including rich content and adding images to these pages will enhance your appearance on search engines in that location, proving to Google that this page is content-rich and worthy. 

3. Create A Google Business Profile

Next, create a Google Business Profile if you haven’t done so for your business already. Creating this page is an essential part of local SEO, as many users searching for “roofing company near me” will see your business in the local pack. An optimized Google Business Profile will allow your business to get the most out of search engines. Here you can add info about your business, post updates with photos and links to the website, update hours and services as needed, showcase your reviews, and let customers quickly leave a review of your own. Here you can also add a list of the service areas you want to target, including all those different towns or cities. Keeping this profile up to date and accurate will improve your ranking on search engines like Google.

4. Respond & Showcase To Reviews

Responding to your reviews on listings like Google Business Profile, Yelp, Bing Business, and more is essential to your business. When your reviews are public and visible, it shows a positive reputation for your business. Responding to these reviews is also great for your SEO strategy, as Google and other search engines trust businesses that answer reviews, whether good or bad. They can tell that you care about your customers’ feedback, which will improve your ranking on search engines. 

5. Submit Local Listings

Submitting local listings helps get your business out there to local websites and customers. Submitting info like your name, address, and phone number across the web will show that your business is consistent and reliable and will improve your ranking on search engines. Local listings include Yelp, Bing, Better Business Bureau, etc. It is important to make sure that this information is accurate across the web as you submit it to local websites. This will give your site quality backlinks and improve your ranking in various locations you are looking to target. 

Show Up On Search Engines In Various Locations With Boston Web Marketing!

Improve your appearance and ranking on search engines with the experts at Boston Web Marketing! Our SEO and PPC professionals work hard to analyze data and improve your ranking in various locations. We ensure you are not only getting found on Google, but your users are also turning into customers. Learn more about our digital marketing and SEO services, and see how we can help you improve your online presence! Give us a call at 857-526-0096.

 

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