How Do I Get Rid of Spam in Google Analytics?

As a business owner, you want the most accurate data as possible when it comes to looking at search traffic coming to your website. Google Analytics is one of the premier tools you can use to track website data. You can learn everything from the number of users who are coming to your site, the age group you target and even what kind of mobile devices people are on.

Unfortunately though, some of this data can be skewed due to spam bots floating around on the Internet.

How to Determine if You Have Spam

One easy way to determine if you have spam is by checking your Bounce Rate. To do this, simply click on your account and you will land on the main dashboard. There you will see an organized table of data. Within there you will find Bounce Rate. If you notice that this number is higher than normal, then you may have a spam issue.

You can also check your referral traffic by clicking Acquisition on the left side bar –> All Traffic –> Referrals. If the referrals sound sketchy (keyword ranker, seo checker, etc.) then this means you have a large amount of spam coming to your site and skewing your data. Good news is, this can be fixed!

Getting Rid of Direct Spam

  1. Back in the Audience Overview section of Analytics, click on ” + Add Segment ” towards the top of your screen and to the right of “All Users.”
  2. Click the red “+ New Segment” button.
  3. Name your new filter so you can easily find it again (example: Clean View, or Hostname Filter)
  4. Under Advanced, click Conditions
  5. Click the drop down and search for “Hostname”
  6. Leave the Contains as is
  7. Type in your website’s URL in the text box
  8. Click save!

This should get rid of the majority of the direct spam traffic coming to your website. If you check back in referrals, there may still be a couple sites that are still causing some issues.Copy the URL to one of those spam sites and go through the following steps.

Getting Rid of Referral Spam

  1. Under that same filter that you named, click Edit
  2. Under Advanced, click Conditions
  3. Leave “Sessions” but instead click the dropdown menu and select “Exclude”
  4. In the next drop down section, search “Source / Medium” then leave Contains
  5. In the text box, paste that spam site
  6. Click save!

This additional filter may or may not make a difference in your data, but it’s always a good idea to exclude the bigger spam sites just in case. Note that spam could be the least of your worries; your website could be subject to a hack. If this is the case, Google Analytics will notify you on how to fix the issue.

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