You’ve done everything right, and now you are the proud owner of a kickass PPC Display campaign that is pulling in good traffic. The only problem is, you can’t seem to increase its effectiveness. What is an online marketer to do? Well luckily, there are several tips and tricks that you can use to generate more leads and attract more people to your site simply by adding in a few extras to what your campaign already has. Strap in and learn, as we go over 3 effective ways to garner more leads through Facebook & Display Ads.
Newsletter Signup
In spite of all the new platforms, search engines, and advertising formats that continually pop up year after year, email continues to be one of the best ways to reach a customer and attract new business. And while you’re ad campaign may succeed at attracting lots of visitors to your site, having newsletter signups is an effective way of ensuring that more of those leads convert. If you struggle to input pop-ups or manage email campaigns like these, our SEO & email marketing experts can help.
A common and effective way of getting a visitor’s email at no cost is to offer them an email newsletter. Email newsletters tend to work because they require a lot less effort on the consumer’s part, as opposed to filling out an inquiry form or talking to a representative. Doing this helps you have a connection to the visitor, and enables you to catch more people who may not be ready to buy at the time, but with constant messaging and reinforcement will buy later.
Asset Download
Also known as a lead funnel, this is a time tested method that offers a free asset (Ebook, Infografic, Data Sheet) in exchange for some basic information. In search, this can be used to target top-of-the funnel keywords that may not necessarily tie to an immediate conversion but can lead to that down the line.
This can also be used for display ads, with the promise of a free piece of information being an enticing attractor for people browsing their feeds. To make things even easier for viewers you can input lead generation forms on Facebook to get people’s emails without even making them leave the web page. All of these options aim to streamline the decision process as much as possible so that there are no obstacles that would steer a user away from filling out a form. Our PPC team over at Boston Web Marketing has extensive experience in this, and can help point you in the right direction.
Online Assessments
These require more engagement on the user’s part, but it is a great way to filter out disinterested users, and focus on the target audience group of users that are truly vested in what you have to offer. These could be:
- A multiple choice quiz
- Fill in the blank questions
- A mix of the above
Make sure to keep the quiz short but precise to be able to acquire as much relevant information as possible in as few questions as you are able. You may want to disclose the number of questions or how long it will take to fill out to assure that it won’t take much of their time.
All of these are tried and true auxiliary strategies to your ad campaign that can help you with both end of funnel and top of funnel leads. Our PPC & SEO experts at Boston Web Marketing know these strategies well, and can help install and manage these for you, in addition to several other aspects of our online marketing strategy. If you feel like you could benefit from our expertise, contact us at (857) 526-0096, or submit an online inquiry form. We’d love to work with you!