Instagram is a major visually oriented social network with over 700 million active monthly users, which is why it also has a great potential for businesses. Over 80% of Instagram users follow at least one business, and every month over 120 million users engage with the following brands outside of the platform, such as going to the website or contacting the business directly.
Surely, there are services that sell bot-followers, but there’s no point of having thousands of followers with zero engagement. To get more real followers for your business on Instagram, be consistent, authentic and goal-oriented. Creating interesting content through visual storytelling, that involves and motivates users to follow your company.
Social media marketing usually has a low return on investment, which is why it’s essential to set a clear strategy and objective. Research your competitors and figure out what they do better or worse. It will give you an idea of the realistic following in your industry or city, and how to properly use hashtags. Create a compelling and consistent narrative to create purpose and inspire engagement.
Easy to Discover
Content featured on the Explore tab can be exposed to a huge audience: more than 100 million people visit the Explore tab every day. Try cross-promoting your Instagram account and content through other social media channels, where you already accumulated followers. Create a branded hashtag to direct people to your account. You could also embed some of your best Instagram content in your blog posts. Some off-line communication like packaging and business cards is also appropriate if you want to raise awareness or your Instagram.
Consistency of Posts
Posting to Instagram daily, you’ll grow followers four times faster than posting less than once a week, the researchers found. Know your target audience to find out what time or the day they tend to browse Instagram. Since Instagram rolled out algorithm-based feed rather than a strictly chronological feed, the time is still as important, because the posts get boosted based on engagement. The best time to post is considered to be lunchtime, but in order to find out what works best for your business, try testing different times and adjust your schedule.
Instagram Live & Stories
More than 200 million people view Insta Stories daily, and they have higher engagement rates. Nearly one in five stories ends up receiving a direct message and a third of the most-viewed stories are from businesses. Instagram is the perfect place to take advantage or live videos, as this trend appears growing on social media. It’s the perfect format to provide coverage of live events including conferences, community gatherings, or in-store promotions.