One of the fastest-growing social channels, Instagram is offering a wide array of marketing opportunities. It’s been evolving into a massive visual-oriented platform with millions of active daily users.
A common mistake seems to be buying bots and conducting a mass following. There tends to be minimal return on investment from these shady practices since the ultimate goal of followers is not just to be there in numbers, but to generate a meaningful connection and engagement with your brand.
If you’re looking to start using Instagram for business, or are determined to improve your current social media marketing efforts, take a note of these useful tips.
Instagram Content Strategy
Considering how oversaturated Instagram is becoming, make sure you spend enough time planning your posts and captions. This way, you will be able to perfect a consistent tone and imagery, which will result in a higher return on investment. Make sure to define your Instagram objectives and align them with your overall marketing tactics. Examine your target audience and cultivate the content they’ll find most interesting.
Promote Your Instagram on Other Social Media
Make it easy for your existing followers to find you elsewhere. Remember to make your Instagram profile as easy to find. If you have an existing follower base on Facebook or on Twitter, consider sharing your Instagram posts there. If possible, keep your username consistent across the platforms.
Step Up Your Hashtag Game
Instagram’s latest updates have been focused on expanding the options around using and discovering hashtags. You can use hashtags related to your business or industry, which will make your posts more discoverable. Find and use what’s trending. Create your own branded hashtags and encourage your followers to create user-generated content. However, don’t overstuff your captions with unrelated hashtags, including the #likeforlike, #tagsforlikes, or #followme, etc.
Explore Instagram Stories
Users who keep up with this popular Instagram feature tend to get very engaged with the content. According to Instagram, nearly one in five stories results in a direct message, and a third of the most-viewed stories are from businesses.