How Do I Ensure My Content Is Meeting Search Engine Expectations?
There are hundreds of ways to use Search Engine Optimization (SEO) to your advantage in ensuring the content you were providing meet’s the expectations of search engines such as Google, Bing and Yahoo.
If you want your content to be seen more, you need to follow the guidelines set by algorithms created by these search engines. Here are two easy ways to improve your content to avoid losing your spot in high rankings!
- Duplicate Content
- Thin Content
Although you may not be penalized for duplicate content throughout your website, Google does frown upon this and can choose whether or not to index your pages. We do not suggest placing the same text on each individual page over and over again. It is important that you make each individual page unique, so that you are rewarded in search rankings.
Don’t confuse “thin content” with lack of content. There are no set rules as to how many characters you need to have on a page in order for it to rank in search engines. We refer to thin content as a page that lacks value or a purpose. If you are writing about a certain product you sell and you provide no keywords or internal links that is considered thin content. As long as you are able to get the message across on your page using the appropriate language, it does not matter how long the text should be.
Putting the extra effort into your SEO strategies can go a long way. Make sure that all meta titles and descriptions relate to the keywords and content within the page being described. Do not place keywords where they do not belong. This is called keyword stuffing and could lead to your website being penalized.