SEO is an essential part of the content creation process. SEO-friendly content can perform well organically and improve your rankings on the SERP. Setting a solid foundation can help you get long-term organic results. Every piece of content created should do one of the following: Educate, Inspire, Entertain, and Motivate.
SEO-friendly content includes:
- Creating a unique title and meta description.
- Performing keyword research, including H-tags within your pages.
- Optimizing your image’s
These tips will help you get a baseline understanding to build upon and optimize your content like a professional.
Do Your Research
An essential part of creating SEO-friendly content is performing keyword research and incorporating it throughout your content. Choosing the right keywords will help you dominate the search results and engage your target audience. Things to remember when performing keyword research is to focus on long-tail keywords, they might have a low search volume, but long-tail keywords give the highest possibility of ranking on the SERP. It is also essential to look at the volume of searches for your keywords. Using the wrong keywords will lead to a waste of your time and budget.
Write Enticing Titles
Titles significantly impact SEO; catchy titles can help readers tell what your website or blog post is about and what they will learn from clicking on it. To increase your rankings on the SERP, you should use your target keywords in your title. Try keeping your title under 60 characters as Google displays your first 60 characters.
Optimize Meta Description
Your next effort in making SEO-friendly content is optimizing your meta description. The meta description is found on the SERP under the website’s title. The meta description should describe what the searcher will see if they choose to click on your article. It is vital to use the keywords you have chosen in the meta description to increase your ranking. The information displayed should be appealing and full of information for the readers.
Image optimization is essential to include on your website. Optimizing the images improves the reader’s experience. Google uses alt text to decipher what your image shows the reader. For example, if you have a picture of a cat on your website, the image source would read “cat.jpg.” The alt text allows us to communicate with Google and give them more information about the image. Alt-text is not visible to the reader, but the search engine uses it. The search engine will use the alt text to better understand the image’s subject. Continuing the cat scenario, your alt text might read, “kitten playing with yarn.” This alt text will now appear on Google when users look for images or articles about kittens with yarn. Try to create valuable and informative content that contains your core keywords appropriately and naturally in your ALT text.
Creating SEO-Friendly Content
While optimizing content is crucial for SEO, there are plenty of other factors that search engines take into consideration when determining search rankings. To ensure your website covers all the factors of quality SEO content, consider outsourcing to Boston Web Marketing! Contact us today to get started on a custom strategy for your website!