No matter the service or product you offer, there is probably someone out there who wants it. Some products and services don’t have the same audiences, but there are consumers for almost anything. Catering to a niche audience can be beneficial because there likely aren’t many competitors, but it’s challenging as well. Using regular marketing and SEO strategies doesn’t always work for very specific services and products. With internet marketing, you can take advantage of many more opportunities to reach your audience, from on-site SEO to ads and social media, the opportunities and plentiful and growing every day.
Look at the Search Volume in Your Industry
The first step in becoming a leader in your niche market is understanding the market. Compile a list of the top search terms in your industry. Find out what users are searching for, a specific product or more phrased based inquiries. Ranking well for keywords that aren’t highly searched or relevant won’t move your business forward. The keyword planner from Google is a great resource for gauging just how many people are searching for specific keywords and phrases. Using this tool, you can identify keywords to rank for and identify the competition for your target market.
Strategize with Competition in Mind
Once you’ve got your keywords and phrases figured out, time to hit the search engine and perform searches. Investigate and find out what the top-ranking results are doing to be there. You never want to mimic what your competition is doing because you’ll always be tailing them with that approach. Instead, take what is working for them, expand it, tailor it to your business, and ultimately just be better than them.
Include Your Keywords in Your Website
After doing your keyword research and analysis of your competition, it’s time to put that work to use. This means optimizing your entire website for the valuable keywords that you’ve identified. Your page title, meta description, headers, and more should include your keywords naturally. (If you aren’t familiar with HTML structure for SEO, read this blog) Don’t force keywords into your headers or content; because keyword stuffing can be penalized.
Create Engaging Content
This really goes for any industry, but great content is always going to outperform poor low-effort content. User engagement is a huge aspect of SEO, the more visitors that come to your site, and read articles, blogs, etc, the more your SEO will improve. It takes some work to create quality content, you need to conduct research about your industry so that you’re an authority on the subject. The research that you’ve done on keywords so far should give you an idea of the types of content your target market is searching for. Readers visiting your pages and spending considerable time on them signals to Google that your quality is relevant, high-quality and should be shown to users, helping you climb SERPs.