The Google Analytics Dashboard provides excellent opportunity to showcase some of the highlights (and possibly low lights) of your business’ website. It provides a detailed report of a using different widgets and functions that can be used to show the fluctuations of your website’s traffic, search queries, and Geo targeting to name a few.
Every Google Analytics comes with the default “My Dashboard.” While the default dashboard is a good start, it’s the vast amount of customization features that enables you to provide some interesting findings of your site.
What’s in a Dashboard?
Each Dashboard contains one or more widgets that provide you with an overview of some of the key highlights and trends of your website. These widgets vary in how the both report data to the look of the widget, ranging from pie charts to a standard “excel” like table.
Creating a Dashboard:
- Login to your google Analytics account
- Click on Reporting tab
- Select Dashboards
- Click on +New Dashboard
- A window titled Creat Dashboard will appear giving you two options a Blank Canvas or a Starter Dashboard.
- Give your Dashboard a creative title and voila!
The Dashboard features a number of widgets including:
- Metric: shows numeric information for a selected metric
- Timeline: displays specific metrics in graph format over a certain time period
- Table: displays 2 or more metrics of the same category in table format
- Geomap: shows a map of a specific region, with a specific metric dsplayed on the map.
- Pie: shows a pie chart with a specific metric grouped together.
- Bar: shows a bar graph coupled together by up to 2 dimensions.
The Google Dashboard also comes equipped with a number of other features including real vs. standard time widgets, the ability to edit and duplicate widgets, and a number of other customization features that make this function very helpful when analyzing website traffic.